DETROIT (9/11/12) – The University of Detroit Mercy Athletic Department is pleased to announce a new partnership with PMI College through the 2012-13 season. PMI College will employ proven outbound proactive ticket sales methods by fully trained professional Fan Development Executives to market and sell open ticket inventory.
"We are pleased to announce the agreement with PMI College to assist us with our ticket sales for athletic events," said UDM Associate Athletic Director Jason Horn. "This is an important step for our department as we strive to increase our revenue and continue to develop relationships with our fans and alumni as well as grow attendance."
The agreement with PMI College will focus mainly on increasing the season ticket and group sales for men's and women's basketball, while assisting with ticket sales for both men's and women's lacrosse and soccer programs.
“We are excited to add the Detroit Titans to our growing list of college partners to activate outbound ticket sales,” said Mark Washo PMI College Founding Partner/PMI Managing Partner. “Under the day to day leadership of Jason Horn, combined with the ticket sales training, guidance and mentorship we provide within PMI College, our new manager of fan development of ticket sales will be positioned well to grow stronger one to one fan relationships. The University of Detroit Mercy Athletics is a growing program on the rise, and the timing is perfect for us to create our new outbound ticket sales partnership with them”
About PMI College: PMI College, an affiliate company of Playbook Management International, is the business unit within PMI family companies that partners with Colleges and Universities to maximize ticket sales revenue. PMI College is uniquely positioned to help collegiate sports properties maximize ticket sales revenue. All PMI College Executives have risen from the trenches of professional sports ticket sales and have "hands on experience" in proactive outbound ticket sales. PMI Fan Development Executives are fully trained in proven professional outbound sales methods. PMI is committed to remaining as flexible as possible in order to find creative proactive sales solutions to work with college athletic departments.
