DETROIT (5/1/2026) -- University of Detroit Mercy Athletics today announced a strategic partnership with Dietz Sports and Entertainment aimed at enhancing brand positioning, expanding corporate partnerships, and generating new revenue streams to support its athletic programs and student-athletes.
Through this agreement, Dietz Sports and Entertainment will serve as the exclusive sports marketing agency for University of Detroit Mercy Athletics, developing and executing comprehensive sponsorship and partnership strategies across all athletic programs and venues. The collaboration will focus on increasing sponsorship revenue, identifying naming rights opportunities, and integrating brand partnerships into team apparel, equipment, and fan experiences.
"I would like to thank Michael Dietz and Dietz Sports and Entertainment for their enthusiasm and overwhelming support in working with us," said Director of Athletics Robert C. Vowels, Jr. "This partnership will greatly increase our brand in several areas to benefit our University, coaches, staff and student-athletes to reach the championship potential that we know we are capable of."
"We're excited to partner with University of Detroit Mercy Athletics and help unlock the full potential of their brand," said Michael Dietz, President of Dietz Sports. "Our focus is on creating meaningful partnerships that drive revenue, enhance the fan experience, and provide real value to student-athletes."
More than 250 student-athletes participate in the 17 NCAA Division I sports the University sponsors for men and women. Titan student-athletes have gone on to success in all the major league sports and on the world stage in the Olympics and other international competitions. The home of Titan basketball is historic Calihan Hall, which will celebrate 74 years in 2026-27. Titan Field is home to lacrosse, soccer, and track and field, while Buysse Ballpark is home to softball.
Media Contact:
University of Detroit Mercy Athletics
P.J. Gradowski – Director of Athletic Communications
gradowpj@udmercy.edu
(313) 585-0982
Dietz Sports & Entertaiment
Nolan Emlaw – Vice President, Brand Partnerships
nemlaw@dietzsports.com
(248) 229-0655
