VICTOR, NY (10/15/2025) -- Nexus Licensing Group, a leading full-service licensing management firm, today announced that it has entered into an exclusive partnership agreement with University of Detroit Mercy (UDM) in which it will serve as its domestic licensing agent of record.

Under the agreement, Nexus is helping UDM expand its brand reach and revenue potential through traditional retail and ecommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the university's name and marks as well as enhance its retail strategy through customized promotions on campus and beyond.

"We are excited to work with Nexus as we continue to increase our brand awareness," said Robert C. Vowels, Jr., Director of Athletics. "The University is on an upward swing with increased enrollment and capital projects, and this partnership will allow us to not only expand our brand to another level, but also provide an increased presence in the retail market."

"We thrilled to begin this partnership with University of Detroit Mercy," said Brian Young, Founder & CEO, Nexus Licensing Group. "With a long history of tradition and reputation as Detroit's college team, we are confident that our partnership model and dedication to UDM's success will bring brand and revenue growth for the Titans in the years ahead."

About Nexus Licensing Group:
Nexus Licensing Group is a full-service trademark licensing management firm representing over 65 collegiate brands. The firm develops specialized plans to manage, protect, and further monetize collegiate assets for colleges, universities, and athletic conferences. For more information, visit www.nexuslicensinggroup.com.

About University of Detroit Mercy:
University of Detroit Mercy is Michigan's largest and most comprehensive Catholic university, sponsored by the Sisters of Mercy of the Americas and the Society of Jesus (the Jesuits). Today's University boasts the heritage of two founding institutions: the University of Detroit, founded in 1877 by the Jesuits, and Mercy College of Detroit, founded by the Sisters of Mercy in 1941. The two consolidated as University of Detroit Mercy in 1990. Detroit Mercy offers more than 100 undergraduate, graduate, and professional academic degrees and programs through eight schools and colleges. Detroit Mercy educates the whole person, focusing on the value of excellent academics, service to the community, and a deeper spirituality to prepare graduates for a life of integrity and purpose. For more information, please visit www.udmercy.edu.