DETROIT (8/19/2021) -- The University of Detroit Mercy Department of Athletics has announced a partnership with Collegiate Sports Management Group (CSMG).

The partnership will give CSMG the right to sell sponsorship, multimedia, and other intangible property assets for Detroit Mercy athletics, including events, digital, social, mobile content, signage, and intellectual property. CSMG will monetize current sponsorship and media assets to develop new innovative strategies to help maximize exposure and revenue for the school. 

"I am excited to announce a partnership with CSMG, one of the leading marketing rights and revenue generation companies in the country," said Director of Athletics Robert C. Vowels, Jr. "They have been a great partner with the Horizon League as well as a number of athletic departments throughout the nation. To have them come on board and join us during this time will be a great asset as we position ourselves for success, both in competition and in the classroom."

"Our team at @CSMG is thrilled to partner with University of Detroit Mercy to support their stellar Athletics leadership team in driving revenue through sponsorship sales and other areas of engagement and exposure. Privileged to be partnering with the longest standing Horizon League member and oldest institution in the conference and enthusiastic about the opportunities both in the local market, the region and as part of the rapidly growing CSMG national aggregation model," stated Ray Katz, Chief Operating Officer at Collegiate Sports Management Group.

ABOUT COLLEGIATE SPORTS MANAGEMENT GROUP
CSMG is a "Collegiate Properties Group" that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, Licensing and Esports. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com.